Server-side tracking is a method of collecting and sending data from a website or application to an analytics platform or other third-party services directly from the server, rather than relying on the user's browser to send the data.
With server-side tracking, the data is collected and processed on the server, and then sent to the analytics platform or third-party services using a server-to-server connection. This method has some advantages over traditional client-side tracking, which relies on sending data from the user's browser.
One advantage of server-side tracking is that it can help to reduce the amount of data that is sent to the user's browser, which can improve website performance and reduce the risk of data being lost or intercepted. Additionally, server-side tracking can help to improve the accuracy of data collection, as it is not affected by issues such as ad-blocking software or cookie deletion.
Server-side tracking can also be useful for businesses that operate in countries or regions with strict data privacy laws, as it can help to ensure that data is collected and processed in compliance with these laws.
Overall, server-side tracking is a valuable tool for collecting and analyzing data from websites and applications, and can help businesses to improve their performance and comply with data privacy laws.
