Google PPC (Pay-Per-Click) ads are a type of online advertising that allows businesses to display their ads on Google's search engine results pages (SERPs) and on other websites that are part of the Google Ad Network.
With Google PPC ads, businesses bid on specific keywords that are relevant to their products or services. When a user types in a search query that includes one of the keywords, the ad is triggered and displayed on the SERP. The business is charged a fee only when a user clicks on the ad, hence the name "Pay-Per-Click."
Google PPC ads are an effective way to reach potential customers who are actively searching for products or services related to the business. The ads can be targeted by a variety of factors, such as location, device type, and time of day, to ensure that they reach the right audience.
Google also provides a variety of tools and analytics to help businesses track the effectiveness of their PPC ads, such as conversion tracking, which allows businesses to track the number of leads or sales generated from their ads.
Overall, Google PPC ads are a powerful tool for businesses looking to increase their online visibility and reach potential customers. By targeting specific keywords and using analytics to optimize their campaigns, businesses can maximize the effectiveness of their PPC ads and drive more traffic to their website.
