With the introduction of iOS 14, Apple has implemented new privacy measures that restrict the tracking of user data across apps and websites. As a result, Facebook has made some changes to its tracking tools, including the Facebook Pixel and Conversion API.
To comply with Apple's privacy policies, Facebook has introduced the Aggregated Event Measurement tool, which limits the amount of data that can be collected from iOS 14 users. In addition, Facebook has also introduced the Conversion API, which is an alternative to the Facebook Pixel that allows website owners to track user activity and conversions on their website without relying on cookies.
The Conversion API works by sending data directly from the website's server to Facebook, rather than relying on cookies in the user's browser. This allows website owners to track user activity and conversions without being affected by the restrictions on cookie tracking imposed by iOS 14.
However, it is important to note that both the Facebook Pixel and Conversion API have limitations under iOS 14. For example, the amount of data that can be collected from iOS 14 users is limited, and some types of data, such as demographic data, may not be available. Additionally, the accuracy of tracking may be affected by users who opt-out of tracking or use ad-blocking software.
Overall, Facebook Pixel and Conversion API are both valuable tools for tracking user activity and conversions on a website, but they must be used in compliance with Apple's privacy policies and limitations under iOS 14.
