Facebook Pixel is a tool provided by Facebook that allows website owners to track user activity on their website and use that information to create targeted advertising campaigns on Facebook.
The Facebook Pixel is a small piece of code that is added to the website's HTML code. When someone visits the website, the pixel tracks their behavior, such as the pages they visit and the actions they take, and sends that information back to Facebook. This allows website owners to create targeted ads based on user behavior on their website.
Facebook Pixel also allows website owners to track conversions, such as when a user makes a purchase or signs up for a newsletter. This information can be used to optimize advertising campaigns and improve their effectiveness.
In addition to tracking user behavior and conversions, Facebook Pixel can also be used for retargeting campaigns. Website owners can create custom audiences based on the behavior of users on their website and use this information to create targeted ads to show to those users when they are browsing Facebook.
Overall, Facebook Pixel is a powerful tool for website owners and advertisers, as it allows for targeted advertising based on user behavior and helps to improve the effectiveness of advertising campaigns.
