The Shopify data layer is a JavaScript object that contains information about a Shopify store's products, customers, transactions, and other e-commerce data. The data layer is used to capture and pass data to third-party tracking tools, such as Google Analytics or Facebook Pixel.
The Shopify data layer is automatically included on all Shopify pages, and it contains a set of predefined variables that can be used to track e-commerce events, such as product views, add to cart events, and purchase events.
Some of the common variables in the Shopify data layer include:
product: This variable contains information about the product being viewed or added to the cart, including the product ID, name, price, and category.
cart: This variable contains information about the items in the user's shopping cart, including the product IDs, names, prices, and quantities.
checkout: This variable contains information about the user's checkout process, including the order total, shipping address, and payment method.
customer: This variable contains information about the customer, including their email address, name, and billing address.
By using the Shopify data layer, businesses can track and analyze e-commerce events and gain insights into their customers' behavior. This can help businesses optimize their online store, improve the customer experience, and increase sales.
