Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It provides businesses with more advanced data tracking and analysis capabilities than the previous version, Universal Analytics.
Some of the key features of GA4 include:
Cross-device tracking: GA4 uses machine learning to help businesses track user behavior across multiple devices, such as desktop, mobile, and tablet. This allows businesses to gain a more complete view of user behavior and engagement.
Event tracking: GA4 allows businesses to track custom events, such as clicks, form submissions, and video views. This provides a more granular view of user behavior and helps businesses understand how users are interacting with their website or app.
Enhanced data privacy: GA4 is designed to be more privacy-focused and compliant with data protection regulations such as GDPR and CCPA. It offers features such as data deletion on demand and automatic data expiration.
Advanced reporting: GA4 provides businesses with more advanced reporting capabilities, including predictive metrics, funnel analysis, and cohort analysis. This allows businesses to gain deeper insights into user behavior and make more informed decisions.
Integration with Google Ads: GA4 is integrated with Google Ads, allowing businesses to track the effectiveness of their advertising campaigns and gain a better understanding of how users interact with their ads.
Overall, GA4 provides businesses with more advanced tracking and analysis capabilities than the previous version of Google Analytics. By using GA4, businesses can gain a more complete view of user behavior and engagement, and make more informed decisions about their digital marketing strategies.
