Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to display ads on Google's search engine results pages (SERPs), as well as on other websites that are part of the Google Display Network.
With Google Ads, businesses can create text, image, and video ads that target specific keywords and audiences. They can also specify the geographic location, language, and device type of the users they want to reach. The ads appear on the SERPs when a user types in a search query that includes the targeted keywords.
One of the main benefits of Google Ads is that businesses only pay for the ads when a user clicks on them, hence the name "pay-per-click" (PPC). This allows businesses to control their advertising spend and target their ads more effectively.
Google Ads also offers a range of tools and analytics to help businesses track the effectiveness of their ads, such as impression tracking, click-through rates, and conversion tracking. This allows businesses to optimize their campaigns and improve their return on investment.
Overall, Google Ads is a powerful tool for businesses looking to increase their online visibility and reach potential customers. By targeting specific keywords and audiences, businesses can create effective ad campaigns that drive traffic to their website and generate leads or sales.
